Blue Apron provided pre-portioned, pre-packaged meal kits, delivered to your door. The team started out fulfilling orders by hand from a small commercial kitchen on the east coast. With limited experience in the food industry, Blue Apron’s marketing strategy would need to bring bounties to the table.
When the three friends from Long Island City quit their 9-5’s to launch the meal kit company, a path to Blue Apron's success was unclear.
The early concept-company reimagined how food was distributed, prepared and consumed then aimed to develop a sustainable food option that was affordable and health-conscious.
Founded in 2012, Matt Salzberg, Illa Papas and Matt Wadiak were on a mission to make thoughtful home cooking more convenient and accessible to busy professionals and families.
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